Specialties: technology commercialization via patent licensing, spinoff company formation; public relations; online community/social network-building; online advertising strategy and sales; metrics analysis; survey design; customer soothing and service; disruptive innovation strategies; Excel spreadsheets, deep familiarity with value and constraints of Web tools: HTML, Photoshop, MySQL, PHP, JavaScript, content management and ad management systems. Online strategy and execution for organizations: client needs analysis, core business analysis, shifting the core, customer base profile surveys and focus groups, directed brainstorming and 'Blue Ocean Strategy' development. Private-label social networks, advertising sales strategy, e-commerce, online marketing, cross-media integrated marketing and branding, survey design and interpretation, project management. Assessing profit opportunities in reducing carbon footprint and/or marketing products and services that combat global warming.