CuleM creates unique, modern Swiss watches inspired by the World. Our automatic watches are of the highest Swiss quality and craftsmanship, but because we only sell directly to our customers, they are also affordable. Our watch collections - starting with the World GMT Collection - have been created for people who love the world and who want to do their bit to protect it. Our vision of making the luxury watch industry more sustainable has seen as plant over 12,000 trees and create a CuleM forest in Madagascar. We also have protected over 80 acres of existing tropical rainforest around the world for wildlife and the climate. CuleM Watches - For The World