Growing up in my grandfather’s coffee farm in Kenya, I witnessed firsthand the exploitation of farmers by brokers and middlemen whose only goal is to profit, disregarding the farmers' interest to provide a better life for their families At the African coffee club, we connect the farmers directly with the consumers, removing the middlemen so that the farmers earn the fair share for their labor, allowing the consumer to access high quality, flavorful coffee at fair market value. Don’t pay it forward, pay it, Black.