Think of Brands as Authors creating Worlds. Mutation is a strategic and creative brand consultancy in Paris & London helping international companies achieve their 'creative' transformation. Our aim is to design innovative Brand Worlds. Our work model is based on 5 expertises under one roof: Deep insights, Brand platform, Naming architecture, On-Brand innovation & Design momentum. Deep Insights is a proprietary international research program to decode a brand DNA, assess its consumer image, update its communication platform and identify innovation drivers. Based on semiotics and consumer creative workshops, Deep Insights benefits from international recognition among leading brands such as Dior, The Body Shop, Christofle, Lindt & Sprüngli, Monoprix, Casino, SEB. SemioticStudio is the entity dedicated to Semiotics celebrating our 20-year collaboration with the semiotician Odilon Cabat. Our clients range in industry and size, including LVMH, Chanel, Petit Bateau, Jules, Lindt, Michelin, Lefranc Bourgeois, Casino, BNP Paribas. Recently our creative work has been honored by Design Week in London, Pentawards in Paris and the Red Dot Awards in Berlin. Mutation was founded by Patrice Civanyan, ESCP, ex P&G, TBWA, taking over the activity of Lewis Moberly France he created in 1998.