The philosophy of the business is to drive growth in our capital by examining market research and taking beneficial risk-reward decisions. Our business profits from keeping a leveled sentiment on the market. Investments are selected based on the simple question: Will the company benefit from holding the asset in its portfolio? Our business philosophy has two components; to acquire short-term holdings and long-term holdings. With these two components, we try to achieve a long-term yielding portfolio. Therefore, we accomplish that we turn short them gains into long term assets. We determine our short-term investments based on market research, and long-term investments on proven companies that have represented themselves as staples in the current market, and take opportunistic entries when market research shows a strong sign of beneficial gains.