Good News Lab is a digital brand agency that puts the stories of its clients at the epicentre of its work. The fun part comes in strategically telling those stories to the right audiences in an engaging and authentic manner that reiterates the brand’s values while immersing the audience in a unique storytelling experience – be it via the news media, direct and email marketing, on social media, videos, apps or blogs, an experiential or virtual reality campaign, or any iteration within the digital world.