The Gamification Academy is an initiative of BrandNewGame and seven founding players. We defined our purpose as follows: “Transform organizations and create perpetual progress by stimulating individual behavioral change that leads to actions that continuously contribute to the organizational - and personal - purpose.” How we do that? By providing game mechanics on the professional playground. We organize events and share information in the field of gamification, learning & development, change etc. The yearly Gamification Award is also an initiative of the Gamification Academy.