After 11 editions of the Lift Conference in Geneva, we decided it was time to develop a new format for the Conference to continue to deliver the greatest value as well as an amazing experience to our participants and community. We designed a new program focusing on delivering what we know best: an interactive hands-on, immersive experience and meaningful connections, which have been key features of Lift over the years. The Lift:Lab is an innovative workplace designed to help participant bring their ideas and/or projects to the next level through hands-on building and experimenting. We designed a 2.5 day program to allow entrepreneurs, developers, designers, students, executives, and organizations to tackle business and societal challenges using collaborative innovation. Participants will have access to tools, rapid prototyping capabilities, expertise, methodologies and a diverse community of innovators.