REPS is a revolutionary sports training platform that leverages cognitive science and the immersive power of virtual reality to allow athletes to accumulate 100’s and 1000’s of extra repetitions like they never left the field. Our vision is to empower the next generation of human performance through science and technology. Our application uses practical training techniques, immersive VR, advances in neuroscience, intense real-virtual interaction, and performance analytics to create a deep-learning environment that develops elite performance faster and better than traditional methods. Launched at Stanford University in 2018, the REPS-SETS (situational, evaluation, training, system) changed the way performance is trained in elite organizations. In 2019, REPS launched an affordable high school edition to bring elite training to the masses. Every Rep Counts!