What began as one new mom's quest for natural baby shampoo has grown into a beloved collection of more than 80 pediatrician and dermatologist-recommended hair and skin care products for babies, kids and sensitive adults. Natural, organic and sensitive skin care products. Safe for eczema, allergies and diaper rash. No sodium laurel sulfate or gluten. Join us and our loyal fans on our mission to only create the safest natural products to soothe, nourish and smooth out life’s rough patches the natural way: one baby, one kid, one family at a time. We're obsessed with purity and sustainability in every part of our process, from ingredient selection to manufacturing to packaging and beyond. Our testing standards are what's called "best in class," meeting or exceeding the highest standards in the world, so you can be sure you are bringing home the cream of the crop. The result is calmer, happier babies with soft, radiant skin and moms and dads who can rest easier knowing that they haven't brought another unsustainable, toxic product into the house. It's not long before the rest of the family gets in on the secret, because why not? At California Baby®, we’re constantly challenging the status quo. Whether that means buying our own organic growing fields to ensure the best ingredients or nurturing, empowering and promoting women to make sure women’s voices are heard in a male-dominated industry. That’s why we’re beyond thrilled to be WBENC-Certified Women’s Business Enterprise / WOMEN OWNED™ by the Women’s Business Enterprise National Council (WBENC). The organization has officially validated that California Baby® is owned, controlled, operated and managed by a woman.