Unlocking hyper personalised gaming via scalable biometric-based sentiment analysis. Immersely is building a platform to unlock the ability for game developers to create hyper-personalised games that adapt in real-time to player emotion, boosting engagement in order to create better, more commercially successful games. Immersely is the latest AI startup to come out of Post Urban Ventures, a highly successful deep tech AI venture builder. Immersely’s AI models have proven to significantly outperform current methods of emotion detection and this is why Post Urban Ventures has backed Immersely.