TrackCred is a digital collaboration platform dedicated exclusively to creating data-driven, technology-enabled commercial partnerships in the Running / Track & Field economy by fostering relationships between forward-thinking industry incumbents (shoe & apparel, events, registration, retail, wearable companies, media, governing bodies), non-endemic corporates (technology, financial and professional services, telecom, hospitality, travel, digital entertainment firms), startups (disrupting a multitude of relevant software and services verticals), investors and the ultimate industry experts - professional, sub-elite and community leader athletes – all with a clear vision, value proposition and long-term commitment to the sport.