ADDED VALUE Consulting Group works with venture capital and private equity firms to drive top-line growth for their portfolio companies with a focus on branding, marketing, sales and business development. We propel revenue growth through the implementation of a brand-centric process that helps businesses optimize their marketing, sales and business development operations. This proven process aligns well with the Traction Entrepreneurial Operating System (EOS) to help businesses realize their full potential by clearly defining and developing a powerful brand then consistently applying the four core elements of the brand (vision, values, mission and strategy) across the entire enterprise.