I am The Brand Guy and have been ranked in the Global Top 30 Brand Gurus since 2015 (currently ranked 9th). I have created and worked on brands at some of the world’s greatest advertising agencies (Saatchi & Saatchi, Ogilvy & Mather, DDB, McCann Erickson) as well as in my own business, from established brands (Coca-Cola, Microsoft, Levis, Nescafe, Arnott’s, Vodafone, CSIRO, QBE) to start-ups. I pioneered a new way to do branding, where everything you do and say as a company or organisation is driven by and aligned to your brand strategy: the way you do business, the way you treat your employees, the way you treat your customers and suppliers, your products and services, as well as [and not just] your marketing communications. I work closely with CEOs and Executive, HR and Marketing teams to reboot and reshape their brands and businesses, and I am an Advisory Board member for two start-ups.