AgroCenta is an online platform that connects all the stakeholders in the staple food value chain from smallholder farmers, partners, logistics suppliers, off-loaders to buyers under one umbrella for effective trading. AgroCenta focuses primarily on small holder farmers and farmer based organizations, connects them to a larger market online to trade equitably, a percentage of the sales of farmers farm produce is re-invested into purchase of agric inputs such as fertilizers, seedlings, pesticides, weedicides and hiring of tractor services. AgroCenta eliminates the common practice where middlemen/brokers act as exploitative buyers, purchase produce for less than a third of its actual value from smallholder farmers and re-sell in urban markets for huge profits.