Jodie Lightfoot of Lightfooted Strategies is a Vancouver-based digital media consultant, specializing in social media strategy implementation. Clients include the Faculty of Education of the University of British Columbia and the Mike de Jong Leadership Campaign. Key deliveries include: Establish a digital media framework and protocol by which to implement, evaluate and actively grow online social channels Create high quality content, messaging and initiatives for social media channels on demand and in rapid time; conduct qualitative and quantitative analysis on effectiveness of content