Meridian Research Group is a market research firm servicing the Treasure Valley (Boise, Idaho) market. We offer a wide range of AFFORDABLE quantitative and qualitative services with exceptional expertise to help you gain the information and insights you need. We own and manage the Treasure Valley Opinion Panel. A panel dedicated exclusively for researchers to have access to a sample of people in Southwest Idaho for research purposes only. We are a trusted partner from start to finish, focusing on your needs. We design inspired solutions, perform timely completions, and deliver high-quality results. Your keys to success! SPECIALITIES Advertising • Awareness & Preference Tracking • Branding • Concept Testing & Evaluation • Customer Needs & Assessment • Ethnography • Loyalty • Messaging • Market Modeling & Assessment • Opinion Polling • Pricing • Product Testing • Profiling • Retention FOCUS AREAS Our services include nonprofit, public, technical, business-to-business (B2B), & business-to-consumer (B2C) entities.