CTOM is a social initiative that exists to reframe sun safety as self-care. It’s a go-to destination for (mostly) young women who want the truth about melanoma delivered in a way that feels relevant and isn’t shaming. We share statistics, facts and first-person stories, unpack Australia’s problematic suntanning culture, and recommend products that make being sun safe easy and fun (sunscreens, fake tans, rashies etc.). CTOM is also a community of passionate changemakers who lead and educate in their own circles.