Zaaviay is an affordable women luxury clothing brand that embodies elegance, accessibility and unique perspectives. Zaaviay is inspired by Pakistan’s art, culture, craftsmanship and inclusivity. Fatima Hasan, founder and CEO of Zaaviay has a strong passion for fashion and love for Pakistan’s traditional craft with sensitivity to Pakistani culture. She has over 15 years of work experience in the national and multinational corporate sector. Fatima has an MBA from IBA and another MBA from IMD, Switzerland.The brand embodies her personal style and sensibility which she brings to life with her qualified and experienced team of designers and seasoned craftsmen. When Fatima envisioned Zaaviay, giving back to society was always part of the plan. Zaaviay is committed to women empowerment and inclusivity by providing employment and learning opportunity with a strong focus on e-commerce and digitalization of businesses.