*Talentpay commenced operations in Australia in 2002 with a business model focussed on using technology to process performers. Talentpay expanded rapidly and now processes approximately 70% of performers who appear in advertisements in Australia. *Talentpay is a full-service model in Australia and New Zealand but a self-service model in other countries. The full-service model includes other features such as child-welfare and performer payment. *The full-service model is managed from Australia whilst the self-service model is managed from Singapore.