The Bata Group one of the world's leading manufacturers and retailers of quality footwear. A global concern with more than 30,000 employees, 25 production facilities, over 6,000 stores in more than 70 countries across the globe. The name Bata became known in then Malaya when the first store opened in the Capitol Building, Singapore in 1930. In July the same year, Tomas Bata had established Bata Shoe Company Limited to carry on the business as manufacturers, distributors and marketers of footwear, as well as dealers in leather and rubber goods. Bata is a leading footwear manufacturer and marketer in Malaysia and operates a retail chain of more than 270 stores which consists of City, Family and Primavera stores. Each of the Bata retail store differentiates itself in its range of merchandise. Primavera Stores are n the middle to high end bracket where shoes are up to date in fashion and design. To be nearer to the customers and the demanding market situation we moved the Head Office from Klang to a brand new building called Menara Bata located in Damansara Perdana. As the largest shoe manufacturer and marketer, Bata Shoe Organization is driven by the mission that is “to be successful as the most dynamic, flexible and market responsive worldwide organization with footwear as its core business”.