After selling Hall Communications in 2005, a a full-service Media, Research, and Brand Development firm, Mick Hall launched Hall Strategy with a vision to create SmartMedia, a process for analyzing the effectiveness of a company’s content and media across all communication platforms—including advertising, public relations, promotions, direct marketing, interactive marketing, corporate presentations, business development and investor relations. Hall Strategy converts qualitative data such as investor and consumer sentiments and perceptions into quantitative data, for the purpose achieving the optimum share price that reflects the fundamental value of the company.