Brand Content Strategy is a collective of creative and strategy professionals led by Nikita Vhora. We work closely with customer-centric organisations, helping them build profitable relationships through effective communication. “Do we ask before we knock?” Market trends indicate a reduction in sales-based advertising. Customers now seek relevance, consistency, and an omnichannel presence for easy accessibility. BCS shapes how organisations strategise by aligning their marketing objectives, their business models, and nurtured ecosystems with trans-discipline content. Our playbook understands ‘content’ as every single format of brand communication that goes out to customers and employees across mediums. Websites. Apps. Newsletters. Videos. UI/UX. Intra-company emails. “We dot the i’s and cross the t's.” BCS helps teams identify nuances that could be added, deleted, or enhanced to convert a negative or a neutral outcome into a positive one. Every word that is written, every graphic that is designed, every podcast that is recorded, and every chatbot decision tree can make a difference. “We do our research.” With a presence across three continents, we offer a composite of handpicked specialists across a range of content requirements. Layered with a global perspective and expert skillsets, BCS can adapt to regional requirements. How ‘business’ is ‘content’? An effective content strategy can help in surprising ways — from generating leads and attracting the best talent to ensuring a favourable accounts receivables turnover. Shall we discuss your brand content strategy?