We're LifeX. An Australian finance company with a twist. And that twist is our obsession with car buying & ownership. Born in 2019, we're three years young, but we have a collective 25+ years in financial services and insurance experience. We've watched the finance industry "grow up", but seemingly not mature. We've puzzled over why finance has not shifted into the incredible problem-solving industry it can be – that it should be. Shackled with this frustration we sought a way to do things better. We've created LifeX with a focus on what matters to our customers – car buying & ownership. We've built our systems and processes to get finance "out of the way" through that journey so we can make or customers lives simpler at every possible turn. And we're growing from strength-to-strength. With simpler car finance tools we've set our sights on revolutionising car buying and insurance. And we won't rest until we've taken all the possible hassle out of these processes as well. What's next? You tell us! We're engaged with our customers to understand their needs and seek their advice on how to better simplify their world as it relates to the ownership of their car.