Swoop empowers the world’s leading pharmaceutical brands to better-educate patients about disease states and the therapies that could remedy their conditions, as well as enable them to become active participants in their treatment journey. Swoop’s HIPAA-certified and NAI-accredited system of engagement uncovers unique target audiences for precisely activating patient populations and their healthcare ecosystems through cross-channel marketing strategies. By utilizing artificial intelligence, machine learning and evolutionary computation in conjunction with a real world data universe of over 300 million de-identified patients and 65 billion anonymized social determinants of health signals, Swoop's patient segments are superior in audience quality, lead to optimal conversion and drive increase Rx lift. Swoop is part of Real Chemistry, a global healthcare innovation company. More than a name, Real Chemistry is a belief system that the way to real, transformative change is through the uncommon combination of talents, disciplines, and technologies. To create entirely new, more intuitive ways to solve problems. With a skillful mix of data, analytics, and the ancient art of human interaction, we know our audiences better than they know themselves. Allowing us to see the unseen, reach the unreachable, and connect the dots, with creative ideas that truly “get” them. Motivating and inspiring to make informed, healthier choices. From clinical to commercial to corporate, we shift the focus from “what is” to “what could be”. Shaping the future of health, by creating real chemistry between people and the brands born to change their lives.