Social by design and creative by nature – we’re a creative agency that guides fans to brands through a blend of digital & social content. The work we do engages today’s ‘time poor’, ‘always on’, ‘hate to be interrupted’ and ‘on demand’ audience. To connect with them, it helps to have an agency structure and resource that draws from a wide frame of cultural reference. Therefore, Guided is a team of strategists, creative talent and project managers from a mixture of more traditional, digital and maverick agency backgrounds (and cultural enterprises too). …but in addition we have nurtured a stellar network of collaborators who work with us to execute projects. That includes trusted experts from the tech, digital, mobile, event management and production disciplines (and beyond) – as well individuals who are more entrenched in culture (from the worlds of music, film, fashion, gaming, etc). Along the way, our thinking, planning and reasoning is rigorous, measurable and above all, logical. Our delivery, implementation and project management resource is extensive and second to none. Winner of the 2012 Guardian Award for Digital Innovation - Best Campaign. Cannes Lions 2012 finalist