La Banda Elástica (LBE) is a Latino-owned, award-winning, online music magazine and events platform founded in Southern California in 1992. Specializing in discovery and development of Latin alternative music, lifestyle, and pop culture, LBE reaches a U.S and global Spanish-speaking audience through its digital news outlet, special events, a community-based online radio. LBE’s audience is the elusive, trend-setting U.S. Latinx, ages 18-44 years. This is a bilingual, educated, vibrant and trendsetting demographic. Collectively, LBE reaches 150K+ music fans a month, including key power players in the music industry and media outlets in the U.S. and abroad.