F5 is an independent creative agency that combines technology and human insights to create heartfelt stories. As the Founder and Chief Creative Officer of F5, Adams Fan (Fan Yaowei) is a Cannes Lions gold award winner and a keynote speaker at Cannes Lions 2019. F5 is the only creative agency that works with BAT (Baidu, Tencent, Alibaba) at the same time, so F5 has the knowledge and ability of technology, e-commerce and social networking. These three elements are the core elements of new retail. F5 also works with other industries’ leading brands such as Chando, Starbucks, WeBank, etc. In 2018, with “Come Home Safely” collaborated with Baidu, F5 won 1 silver and 1 bronze awards at One Show Great China Awards; with “Our Future Baby” collaborated with Ikea & Tencent Video, F5 won 1 bronze and 3 crystal awards at AD STARS and at China Public Service Advertisement Competition, “Mom’s Heartbeat” created by F5 won gold award. In 2017, with “Know You Again” project collaborated with Baidu, F5 won international awards including 2 silver and 1 bronze awards at Cannes Lions, 1 silver and 1 bronze at AD STARS, and 1 silver and 1 bronze at Spikes Asia, etc.