Rupert and Buckley Clothing Co is a social media led British clothing label targeting men and women aged 25-65 with the core demographic being 30-50 years. Since its inception the brand has worked on sponsorship, awareness campaigns and product placement within all levels of sporting society across the UK & Ireland and in November 2017 Rupert and Buckley Clothing Co were proud to announce that they would be taking the reins as the Leisurewear Partner and license holder of The Boat Race for the next three years, a position previously held by Hackett. The Boat Race is a 160 year old head to head rowing race between Oxford and Cambridge that has an audience of over 20 million annually. This partnership very much puts the Rupert and Buckley Clothing Co on the map and forever in the history books. Rupert and Buckley Clothing Co is also working with Welsh Rugby Union Team, Ospreys, Durham Regatta, Bath Ladies Rugby Union, BUCs, Oxford Brookes Shooting Club as well as several other Varsity clubs. There are many more exciting partnerships in the pipeline which the company will be delighted to announce as soon as possible.