We are a company focused on product and consumer research by applying established and developing innovative sensory testing methods, so we strive to be the best at what we do. We hire intelligent, curious and obsessively detailed professionals and staff. Our 30 descriptive panelists undergo months of training. If it can be touched, tasted, viewed, or smelled, we can generate data that represents your product's unique sensory fingerprint used to benchmark gold standard products, compare to competitor's, guide formulation matching and measure shelf life. Our consumers that participate in our focus group and consumer studies are carefully pre recruited to match target customers. Combining consumer data with analytical sensory data provides insight on what drives acceptance and dislike.