Bridges Eyewear is a new local brand for eyewear and sunwear, a subsidiary of the largest optical retailer in Indonesia, Optik Melawai, to focus on younger market. By offering a package of eyewear and prescription lenses in affordable prices, Bridges Eyewear aims to sell eyewear as a fashion item, while retaining Optik Melawai's high standard in quality eye-exams and the high standard of processing prescription lenses.