We created Marketbuy to bring transparency and fluidity to the fresh produce industry. Marketbuy’s technology and services enable buyers, sellers, and third-party solutions providers to access new markets, grow their network through fully verified and credit checked buyers globally, giving growers new ways to close better deals in a safe environment. It’s not uncommon for Growers and producers’ growers to have excess product, or for buyers (retailers, food services, distributors) to be short on it. Actually 30-40% of all fresh produce sold globally face’s the challenge of not having a buyer (or a seller) at some point in the value chain. This contributes to high volatility in market prices, hours of work, missed commercial opportunities, and about 25% of all fresh products lost or wasted before they even get to a consumer. Marketbuy was created to help eradicate this and stop waste in the industry. Marketbuy was conceived by James Mash, a sixth generation wholesale Green Grocer. The Mash family have been in farming and the fresh produce wholesale industry for over 160 years, Marketbuy was created to fill a market gap, speed up the day to day trading of Agri products globally, opening up new markets and customers to trade better with better returns, transparency and security.