Stories can wait. Science can’t. Observations, not stories, are the pillars of good science. Today’s journals however, favor story-telling over observations, and congruency over complexity. Here at Matters, we publish the true unit of science, the observation. You make an observation, make sure it’s solid and ethically sound, and then submit it to us. We guide your manuscript through triple-blind peer review, ensuring that your data is evaluated solely on its merits, rather than on who you are or where you work. Furthermore, we guarantee publication of all scientifically solid observations. You and others can then extend the observation in as many directions as the subsequent observations lead, without worrying whether they make for a nice story or not. As a result, the data tell the story! Standard data, orphan data, negative data, confirmatory data and contradictory data are all published. What emerges is an honest view of the science that is done, rather than just the science that sells a story. Together we will create an internet of science, bit by bit, piece by piece, together. Because science (alone) matters. Founded by Lawrence Rajendran and led by an impressive advisory board, chaired by Tom Südhof, Nobel laureate, Matters is geared to innovate science publishing for the future. Join us!