The Association for Strategic Planning (or ASP) is a non-profit professional society whose mission is to help people and organizations succeed through improved strategic Thinking, Planning and Action. Founded in 1999, ASP is the leading global not-for-profit professional association dedicated to advancing thought and practice in strategy development and deployment for business, non-profit and government organizations. ASP provides opportunities to explore cutting-edge strategic planning principles and practices that enhance organizational success and advance members' and organizations' knowledge, capability, capacity for innovation, and professionalism. ASP is the only global strategy association with a certification program. The purpose of our program is to establish a high-level of quality and consistency within the fields of strategic planning and management so that strategic planners and those responsible for developing and deploying strategy can assist organizations in meeting and exceeding the challenges of the 21st century.