BYRD hatched in 2012 when professional surfer and Newport Beach, California native Chase “Big Bird” Wilson set out to create a modern-day pomade. Motivated by the legend of his great grandfather’s hair tonic and barbershop at the storied Metropole hotel in Fargo, North Dakota, Wilson began his quest, creating products that performed as well as they were made. Using only the highest quality natural ingredients, Chase & BYRD formulate everything you need to feel as good as you look.