Online marketing channels have forever changed the way people find products and companies. If your company hasn't embraced the digital world hindering your growth at best and may be heading for failure. I work with small and medium businesses to help them integrate online and offline sales and marketing efforts to be effective at generating new leads and customers. We work together to design and implement a marketing strategy that enables traditional and modern marketing techniques to work together to make more effective use of your marketing budget. I also help design measurement techniques for your campaigns and marketing programs upfront, allowing you to measure the performance of each channel. This validates your marketing spend and, more importantly, allows you to continually improve the return on your marketing investment. Marketing agencies continually have to prove their value to their clients. I help advertising and digital agencies design and implement campaigns that combine traditional channels with modern techniques such as augmented reality, personalized direct mail, cross-media campaigns, and marketing automation programs that differentiate your client and allow the effectiveness of each channel to be determined. You can show an irrefutable marketing ROI and have data that allows you to continually improve your programs.