Simple is hard. Your strategy defines you. It answers questions. Makes decisions. Sets you apart. And keeps you ahead. But for your strategy to work, everyone needs to get it; it has to be simple. From what you could do and try, to what you should do and why. Rhyme+Reason is a brand consultancy specialising in business, marketing & creative strategy. Our experienced Agency Principles work with client teams to help brands evolve for the ultimate benefit of customers and companies. The role of the marketer is shifting from voice of the customer to champion of growth. A rethink of business, marketing and creative strategy is underway, and it’s a great time to be a marketer. As old revenue streams run dry and traditional business models are disrupted, marketing teams are invited to share a vision of the future. No longer just responsible for campaigns to build awareness or promotions for short-term ROI, marketing is now considered a core function to develop strategies that drive commercial growth and better business outcomes across the organisation. We know today’s marketers… • favour brand equity over awareness • build value propositions before product releases • invest in creative assets over campaign ideas • leverage owned channels & partnerships before buying media We are… Rhyme+Reason and we are here to help today’s marketers target strategic growth.