GREEN POINT / ZELENA TOČKA Short Food Supply Chain is involving more than 100 local farmers, food producers and cooperatives, covering the process of production in greenhouse and open-air fields, with logistics from own distribution centre and different means of sales such as public institutions (schools, kindergartens, Retirement homes, ...), private institutions (Restaurants, health resorts, ...) and own retail store and online shop - GREEN POINT. The Green point short food supply chain is operated as a Living lab, implementing highly innovative models and technologies relevant for the Smart villages / Rural development concept, connecting consumers and all stakeholders in food supply chain, in order to pilot and demonstrate technological (blockchain, big data, …), economy (circular economy, Food loss and waste, …) and social (consumer participation, public awareness, food sharing, food locality, …) innovations.