Under the claim “You Will Never Know Until You Go” – Old Jeffrey positions itself as a men´s fashion brand striving to become a serious competitor among men´s reference brands nationwide. While there is a long and arduous path to the top, Old Jeffrey is filled with abundant energy and possesses a viable, yet differentiated strategy. It is style and attitude. “Travel, travel and travel” is at the core of its brand. Everything begins at Jeffrey´s Bay; located along the picturesque South African coastline and tucked in between remote villages from the eighties, it is a place renowned for its surf and for its deep philosophy. Jeffrey´s Bay is based on the desire to live and on the different personalities and preferences, yet maintains one common goal: try without the fear of failure. This is our government here at Old Jeffrey. What is our greatest virtue you might ask? Old Jeffrey is captained by a powerful and ambitious youth crew, steering the store towards success. If Old Jeffrey achieves its future goals, it will undoubtedly be due to the group of young entrepreneurs galvanizing it. These vivacious and tenacious entrepreneurs, hungry of success, are its main assets and greatest advocates. Old Jeffrey will not just settle as a quality tailoring store at an attractive price, it seeks to perpetuate a legacy: a brand with values, committed to its environment, and rooted in principles. Old Jeffrey is faithful to its philosophy and seeks to extend its reach beyond just a commercial retail store. Take a peek inside its physical space in Madrid, where you will see business acumen seamlessly steered by its moral compass. We invite you to visit Old Jeffrey ; a tailoring store in the heart of Madrid supported by 25 young people anxious to make a difference. You will be greeted with a coffee and a smile and leave with a newfound perspective on style and attitude. We promise, you will enjoy the experience, and remember… You Will Never Know Until You Go