Globalization is an ongoing process that affects everyone. It involves changes in economic, cultural, technological, social and political domains. In an age where robots and A.I. are going to play a big role in the future, the call for soft skills, empathy and human behaviour is becoming more important. For people and organizations from different cultures and backgrounds it is crucial to understand each other for an optimal working climate. Therefor having strong developed soft skills like intercultural sensitivity and cultural awareness are fundamental for professionals who operate in the international playing field.  Sino Euro Intercultural Solutions is specialized in creating intercultural awareness focussed on the Western and Eastern culture with a focus on China. We train and advice professionals on all levels, in particular executives, management, sales and all employees who work in operations and/or close deals with Chinese counterparts. We guide organizations that want to set up a business in China, organizations that already work together with Chinese business partners or those who are looking for this opportunity in the near future. Each organization has a different profile and different needs. Together with the client we create a customized approach and learning method.