We are Human 1.0… and so are you, and you, and yes, you there you, yes you… To understand the fundamental shifts shaking up your business today you are better off understanding the Human 1.0 (which by the way has not changed in the last 10,000 years), rather than trying to understand the Web 2.0 tools. Companies that are successful in harnessing the power of Social Media, Communities, or the Web 2.0, think differently about their business and they act differently. They focus on Tribes and Knowledge Networks instead of the more traditional Market Segments and Information Channels, and they are human-centric to a fault, ditching the old company and product-centricity. They turn all their business processes into social processes and they embrace the messiness that comes with the social. We are Human 1.0 and we are in business to help you turn your customer-facing processes into social processes. Not only that, we drink our own cool aid and deliver our services using a social service delivery model.