Today, websites and a company's broader technical infrastructure are the most critical assets in making or breaking customer experience, loyalty and retention. Internally, it can drive efficiency or, frustrate organisational progress. The problem is, the business and marketing technology landscape is vast, complex and in a constant state of change. Carefully selecting, tightly integrating and competently managing the right tools, that align with overall organisation objectives and strategy, has never been such a difficult and ongoing task. At Fly, we believe a lack of tech smarts shouldn't hold you back from overcoming these challenges. That's why, as a specialist MarTech Consultancy for small organisations, we help SMEs & NFPs to work smarter, achieve more and avoid expensive mistakes.