The Plug is an online publication that provides engrossing content covering music, fashion and other spheres of urban culture. We pride ourselves on celebrating excellence in culture by profiling rising and established creatives, artists and mavericks who are moving the industry forward. We offer critical think pieces on the current state of hip hop and we shape the growing narrative surrounding passionate, creative and expressive individuals in an ever-evolving culture. We take it back to the essence with original content.