Maestro's platform makes it easier for small businesses to succeed. The Platform automates “best practice” business rules targeted for customer communications and employee time and task management. The platform includes rich analytical dashboards to ensure the “best practice” rules are being followed and easy mechanisms to identify deviations in the business operations from benchmarked targets. Maestro's platform is configured to support the unique needs of vertical niches (Dental, Physician, Mailbox Retail Store), franchise and company owned chains and includes white label capabilities for OEM partners looking to create a competitive advantage within their existing target market or customer base.