Xcellen is a leading technology and advisory firm providing sales force effectiveness (SFE) services to the world’s top life sciences companies. Xcellen's solutions empower companies to increase productivity and customer engagement through superior SFE strategies. The company has also developed Xpower, a powerful end-to-end customer targeting platform to enhance sales force productivity. Xcellen is based in Singapore and managed by a team of SFE experts with global experience. The Xpower Customer Targeting platform is the first cloud-based, end-to-end platform designed specifically to address the business challenges of collecting and analyzing customer data for effective profiling, segmentation and targeting for life sciences companies. Xpower increases the quality of data collected through an easy-to-use mobile app and powerful progress and quality dashboards. Users can run meaningful brand and portfolio segmentation scenarios and make decisions by checking FTE requirements and target ROI. Xpower is secure and safe for customer data. For more information on Xpower or to request a live demonstration, please visit www.xcellen.com/xpower.