Welcome to 88 RUE DU RHONE, the world‘s first accessible Swiss-made watch brand. http://88rdr.com/ Description 88 RUE DU RHONE is an independent Swiss luxury watchbrand founded in 2012 by Elie and Pierre Bernheim. Grandsons of the renowned Swiss watchmaker, RAYMOND WEIL, they combined talents, expertise and watchmaking know-how to create their own brand. Seeing a niche in the watchmarket place for stylish and value-minded timepieces, Elie and Pierre were inspired to create a brand from the ground up with those ideals in mind. Named after Geneva’s most prestigious street, 88 RUE DU RHONE is the world‘s first accessible Swiss-made watch brand that combines Swiss excellence, superior quality and modern design.