Launched in April 2008, after 2 years PhunuNet has become #1 Women Social Network in Vietnam with 1.6 million monthly visitors and is a trusted place for Vietnamese women to search/share knowledge and conduct shopping/ecommerce transactions. In June 2010, PhunuNet launched 100% owned Vietnam Social Commerce Company (Phagia.com.vn), the first "Groupon for Vietnam" with a focus on local innovations and differentiations. Phagia.com.vn has been widely featured on Vietnamese media as the innovator in Vietnam's social commerce. From 2011, PhunuNet and Phagia are both under VOG (Vietnam Online Group) umbrella with a mission to disrupt Vietnam's web-influenced or Online2Offline commerce, estimated at 20% of total $80.08 billion retail sales in 2010.