Every day, Naked Lime helps dealers execute cohesive, customized and insanely targeted marketing and advertising strategies to retain customers and generate new opportunities. It’s a complex strategy with a simple mission – instead of turning up the volume to shout over the competition, we make your marketing matter to customers. Naked Lime’s proprietary data combines DMS, transactional, OEM, and behavioral data to power a comprehensive targeting strategy that helps dealers understand evolving markets and customer needs. From targeted email and direct mail services, to multiplatform digital advertising and equity mining, Naked Lime’s services work together, and as a part of your DMS, to make it easy to provide an unbeatably personalized automotive retail message to your market.