Adoira Beauty Centers, Inc. (“Adoria”) through its affiliates is the Eastern, NC's largest distributor of professional beauty supplies. Adoria provides the channels that allow manufacturers of beauty supplies to reach customers, both professional and non-professional. Sally Beauty Company, Inc. began as a one-store operation in New Orleans, Louisiana in 1964. The Company expanded slowly until the 1980s, when it began to grow rapidly through acquisition and new store openings. In 1982, Sally moved its corporate headquarters to Denton, Texas following the acquisition of a Denton-based chain.