We live in a world where people are looking for a personal, individual customer experience. Mobile-first and the trend to buy with brands and interact with them whenever, wherever and however they want made it difficult for companies to meet the needs of their customers. We all want to be a part of it, and that's something you see in the world of marketing. What makes brands like Facebook, Apple, Starbucks and Co. so successful? They have realized that their customers don't just buy individuals, they want to identify with the products they consume. They have turned their customers into followers. This is where the community comes in. My goal is to help you build the best community that works for your business, startup or topic. I will guide and support you through the whole process of choosing the right type of community, developing a strategy and involving the right management of the community. In workshops and meetings we identify the needs of your brands and then meet them.